Victoria's Secret is still trying to sell sexy. And it isn't working

The Victoria's Secret lingerie brand, owned by L Brands, has reported negative same-store sales for the past three years now, as women steer clear of its bedazzled bras and underwear and opt for comfortable pieces in more neutral colors.
The Victoria's Secret lingerie brand, owned by L Brands, has reported negative same-store sales for the past three years now, as women steer clear of its bedazzled bras and underwear and opt for comfortable pieces in more neutral colors.

Men Try on Victoria's Secret Underwear, Find a New Appreciation for Women

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停办维密秀，关闭53家门店：维多利亚的秘密是如何衰败的？

Victoria's Secret & Its Failed Strategy Of 'Inclusive, Feminist' Rebranding

Victoria's Secret Was Always About What Men Want, Not Women, by John DeVore, Humungus

Victoria's Secret's 'sexy for all' strategy boosts sales and shares

Are plus-size going out of fashion? After Victoria's Secret's 'inclusive' rebrand fails activist Felicity Hayward accuses labels of treating bigger women as 'gimmicks' (but one retailer admits 'size 8 models shift more

NEW - Victoria Secret Lingerie - S - Intimates & Sleepwear

Why Victoria's Secret can't sell sex to millennials