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Bonds 'Originals' brand messaging on female stereotype's a refreshing and inspired strategy

By A Mystery Man Writer
Last updated 16 Sept 2024
Bonds 'Originals' brand messaging on female stereotype's a refreshing and inspired strategy
New Bonds ‘Originals’ brand messaging on female stereotype’s in their recent ad campaign ‘The Queendom’ is an inspiring piece of brand communication strategy and a refreshing change in women’s underwear marketing. Powerful and playful, the ad is set in remote Australian ‘bushland’ known as ‘The Quee
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