How Yoga Brand Lululemon Turned Fitness Into a Spectator Sport -- New York Magazine - Nymag

Just five minutes on my mat and I’ve already broken one of the yamas, the founding commandments of yoga put down by the guru Patanjali 2,000 years ago. The yama brahmacharya prohibits lust, but it’s a very hard commandment to follow, particular []

lululemon Yoga Bra Campaign with Drew — Matt Korinek

lululemon Fitness Bra Campaign with Shayla — Matt Korinek

Lululemon's big stretch: As company pushes into areas like footwear and tries to win over men, some analysts fear trouble - The Globe and Mail

Revolutionizing Fitness Apparel: A Closer Look at Lululemon's Athleisure, Yoga Pants, and Sustainable Fashion - The Sweat Edit

Lululemon Faces Pressure From Yoga Community Over Climate Action - Bloomberg

Lululemon Studio Yoga — GARRETT BYRUM

Lululemon's big stretch: As company pushes into areas like footwear and tries to win over men, some analysts fear trouble - The Globe and Mail

Lululemon kicks off first global advertising campaign - The Globe and Mail

Tonal Launches Trade-In Program for Lululemon Mirror Customers

Lululemon Faces Pressure From Yoga Community Over Climate Action - Bloomberg

How yoga pants grew into a $48-billion giant that's replacing jeans - Los Angeles Times

lululemon Fitness Bra Campaign with Susana — Matt Korinek